Mark Barwald

Copywriter at Ogilvy

The competition has been aggressive during this period of uncertainty, but we are, as we have always been, determined to prove to you why Dell is the best solutions provider to meet your needs.

Michael Dell, in an open letter to Dell’s “customers and partners” about his ongoing efforts to take the struggling company private. 

Just how bad is the PC industry right now? Focus on the “solutions provider” part. IBM doesn’t get nearly enough credit for being way ahead on this move.

(via parislemon)

Chat to the scientists who made a movie with atoms. Atoms people...

1 year ago


Making the world’s smallest movie
Reports from the lab: 03
“She made this drawing celebrating the first day”

Andreas reflects on the first day of filming, in which they successfully completed the IBM logo at the end of the movie. 

“A Boy And His Atom”
Now Playing ➝

Charleston’s police department is partnering with software giant IBM on a pilot project to better identify trends in armed robberies. By plugging in a variety of data, including variables such as the season, time of day and even the weather, officials hope to speed up results and uncover weak spots through what the industry calls “predictive analytics.”

Charleston Police Department using more computer trending to see crime patterns | The Post and Courier (via smarterplanet)

(via emergentfutures)

Integrated Campaign
Ogilvy & Mather, New York
IBM “Watson” 
Media Type: Branded Content, Digital, Print, TV/Cinema/Online Film
Corporate Name of Client: IBM
Agency: Ogilvy & Mather, New York
Chief Creative Officer: Steve Simpson
Group Creative Directors: David Korchin/Jason Marks
Executive Creative Directors: Susan Westre/Tom Godici/ Greg Ketchum 
Creative Directors: Mark Girand/Michael Paterson
Copywriters: Niels West/Steven Schroth
Art Director: Miles Gilbert
Executive Agency Producer: Lee Weiss
Agency Producers: Jenn Pennington/Erika Tribble
Director: Paul Bozymowski
Sound Design Company: Pulse Music
Executive Digital Producer: Pierre Wendling
Music Producer: Karl Westman