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The competition has been aggressive during this period of uncertainty, but we are, as we have always been, determined to prove to you why Dell is the best solutions provider to meet your needs.
Michael Dell, in an open letter to Dell’s “customers and partners” about his ongoing efforts to take the struggling company private.
Just how bad is the PC industry right now? Focus on the “solutions provider” part. IBM doesn’t get nearly enough credit for being way ahead on this move.
Charleston’s police department is partnering with software giant IBM on a pilot project to better identify trends in armed robberies. By plugging in a variety of data, including variables such as the season, time of day and even the weather, officials hope to speed up results and uncover weak spots through what the industry calls “predictive analytics.”
Ogilvy & Mather, New York
Media Type: Branded Content, Digital, Print, TV/Cinema/Online Film
Corporate Name of Client: IBM
Agency: Ogilvy & Mather, New York
Chief Creative Officer: Steve Simpson
Group Creative Directors: David Korchin/Jason Marks
Executive Creative Directors: Susan Westre/Tom Godici/ Greg Ketchum
Creative Directors: Mark Girand/Michael Paterson
Copywriters: Niels West/Steven Schroth
Art Director: Miles Gilbert
Executive Agency Producer: Lee Weiss
Agency Producers: Jenn Pennington/Erika Tribble
Director: Paul Bozymowski
Sound Design Company: Pulse Music
Executive Digital Producer: Pierre Wendling
Music Producer: Karl Westman