Nice example of brands letting go of control (that they don’t have in the first place)
(Source: mugler)
This is my new favourite way of dealing with negative feedback.
Must try this at the restaurants….
(via massiveactioncopywriting)
As time goes by: the search for connection.
“So when it comes to social media, you basically fall into one of two camps. The first is for people who prefer to bleed their hearts onto a status update than to share their feelings in person. The second is for the posers who make a concerted effort to portray an incredible life.”
An article by Ally Neill, OgilvyOne, Sydney. Read the rest here.
(Source: ohryankelley, via collegehumor)
![thedailywhat:
Tweet of the Day: Boom.
[reddit]](http://24.media.tumblr.com/tumblr_m5z5m5q1511qzpwi0o1_500.jpg)
The Social Credit Card: AmEx Syncs With Twitter To Turn #Hashtags Into Savings
AmEx aims to be the connective tissue between merchants and consumers on social media that will provide a mix of offers, data, and branding to its members.
As with Foursquare, the process of syncing your AmEx account to your Twitter account is a quick, one-time process. Once linked, U.S. cardholders have the opportunity to earn rewards by tweeting special offers from hashtags.
…The benefit of the service is as much about the deal for the consumer as it is the data for the merchant. “We can go to Whole Foods or any merchant we work with and give them information and analytics,” says AmEx vice chairman Ed Gilligan. “How many people used the offer? What was the size of the shopping cart when they checked out? Did that customer come a week later or a month later?”
In other words, AmEx has finally developed a way to demonstrate a tweet’s ROI.
(via emergentfutures)
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American Express’ new integration with Twitter. Read the full story here.
(Source: mycleveragency, via aristoworks)
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Chart of the week: Who uses social networking sites?
Read more: The tone of life on social networking sites
(via thenextweb)
