One step down the catwalk for Google Glass; a giant leap for branding?
A couple of months ago, I claimed that Google Glass was irrelevant to fashion:
Ten years down the line when there are 500 different styles of face-mounted display screen and its varied forms aren’t trying to claim any relationship to function – *then* Google Glass may have a chance to be something about fashion. Or when the technology’s reverse-mounted into vintage sunglass frames. Or maybe fashion is parasitic on other sets of referents: maybe Google Glass will only be able to be fashion when to wear a pair is to be making a visual reference to sci-fi movies of the 1980s, or Taiwanese street style blogs, or a glimmer of a 2014 revival in the pre-fall collections of 2023 — that is, when wearing a pair of Google Glasses ceases to be mostly about “Oh my god I’m wearing a pair of Google Glasses”.
But fashion is a fickle (and fast-moving) mistress, and yesterday Diane von Furstenberg sent models down the catwalk at New York Fashion Week wearing… Google Glasses.
(via Dan W)