Mark Barwald

Copywriter at Ogilvy

Integrated Campaign
Ogilvy & Mather, New York
IBM “Watson” 
Credits 
Media Type: Branded Content, Digital, Print, TV/Cinema/Online Film
Corporate Name of Client: IBM
Agency: Ogilvy & Mather, New York
Chief Creative Officer: Steve Simpson
Group Creative Directors: David Korchin/Jason Marks
Executive Creative Directors: Susan Westre/Tom Godici/ Greg Ketchum 
Creative Directors: Mark Girand/Michael Paterson
Copywriters: Niels West/Steven Schroth
Art Director: Miles Gilbert
Executive Agency Producer: Lee Weiss
Agency Producers: Jenn Pennington/Erika Tribble
Director: Paul Bozymowski
Sound Design Company: Pulse Music
Executive Digital Producer: Pierre Wendling
Music Producer: Karl Westman